The London Guide by Reza Merchant

London-based Reza Merchant is founder and CEO of co-living pioneer The Collective (thecollective.com, @thecollective_living)
"London to me is a city of ultimate diversity and choice from all perspectives - people, the languages you hear on the street, food, music, architecture and atmosphere"
What to explore



Some walks in London are really special, a source for much inspiration and a window into how things are constantly changing in a city so well thought out from a modern architectural point of view.
Walk through the City of London, up Bishopsgate, past Liverpool Street to Bank and then along the River Thames to the South Bank, where you can admire the view from Westminster/ Waterloo Bridge.
I also enjoy travelling by foot from Hackney to Camden, along the canal and up to Primrose Hill for sunset.
When walking through new developments in Kings Cross, I'm always amazed to see how much this area has changed. Granary Square, Dishoom and Caravan are some of my favorite spots.

Where to shop

Where to relax


Where to eat & drink
I love Farmacy and Jusu Brothers in Westbourne Grove.
Pop Brixton is one of my favorite concepts in London: it's a street food market with a lot of soul and purpose, made up of mostly local independent operators.