Featured in Vogue India - All the new designer and brand launches that you can't miss


Developed as a necessity in the pandemic, The Essentials Story combines smart design with timeless aesthetics in a range of utilitarian bags. Founded by Salma Merchant Rahmathulla, the line of sling bags, wallets and multi-functional packs were designed in response to the need of having your essentials on-the-go. Furthermore, the products are crafted in vegan materials and made in energy-efficient factories in India. In collaboration with Mumbai-based non-profit organisation Sneha, the label also gives back. Profits earned from each sale are directed towards donating hygiene products to the lesser privileged women in the city.

Shop The Essentials Pack Collection