Featured in Vogue India - All the new designer and brand launches that you can't miss
Developed as a necessity in the pandemic, The Essentials Story combines smart design with timeless aesthetics in a range of utilitarian bags. Founded by Salma Merchant Rahmathulla, the line of sling bags, wallets and multi-functional packs were designed in response to the need of having your essentials on-the-go. Furthermore, the products are crafted in vegan materials and made in energy-efficient factories in India. In collaboration with Mumbai-based non-profit organisation Sneha, the label also gives back. Profits earned from each sale are directed towards donating hygiene products to the lesser privileged women in the city.