WHAT IS ESSENTIAL IN LIFE?
This is the question we found ourselves asking during the Covid-19 pandemic. For us, the answer was to remain connected, optimistic and responsible. It was time to get back to the essentials.
Expertly crafted carrying cases for life's daily essentials.
"Connecting to a much wider world."
It was time to focus on the things she loved and the values that shaped her. She decided to combine her experience with NGOs, her family business that worked ethically with artisans in Nashik, India, where her father grew up, and her love of connecting people by creating a new brand. One that connected people by supporting communities and giving back. One that would be made sustainably. And one that would help people be organized and responsible. Her vision: to build a platform for all the essential things in life.